...in that they both use the inferred promise of fellatio to sell something that goes in your mouth.
And this is a big cigarette butt.
Surely a proper mirror of the woman talking about sucking on an e-cig should be the man talking about putting a 'phantom 'e-cock' in his mouth. What would be the problem of this in the year 2014, the year of same-sex marriage? And surely that would help sales with the subsequent uproar of forbidding outrage? Or maybe a gay version is to come?
The push for vaping to become the new slang for blow-job starts here. This will be the only I think you could get any sexual kudos for vaping. That and faintly Carry On humour-style advertising with the backfiring question: "Do you want to see it?"
Personally I don't need to see any of this in my life, nor am I excited by e-cigs, as they still emit a silly smell I find invasive and non-consensual (hah!). But I guess if it helps some trying to quit smoking it's a good thing. Yet the evidence points to smoking addicts needing more when they see cigarette-related imagery, even despite government death warnings on packets and titanic tobacco firms being successfully sued.
Still, reverse psychology is something us fetishists and perves can only empathize with, being how must us get our kicks from things we're 'not supposed to be doing'. So let's leave the last and perhaps more honest feature presentation to fetish model Monique Charriere to halt our hearts and raise our blood pressure – with a good old-fashioned smoking in latex video. And watch out for those smoke rings, they're deadly.